Founder · Global Beauty Strategist · Business Leader
I help build brands people talk about.
For over two decades, I've helped some of the world's leading beauty brands shape culture, build influence and connect with consumers.
From global beauty powerhouses to disruptive challengers, I understand what makes brands relevant, what makes communities care and how to turn cultural influence into commercial opportunity.
I've also spent a decade building my own business, leading teams and helping ambitious founders bring their visions to life.
Beauty is my expertise. Building brands is my passion.
The Experience
Community-driven brands are my jam.
From the early days of digital marketing at L'Oréal to today's creator economy, I've had a front-row seat to the evolution of beauty.
Across agency and in-house leadership, I've launched products, led international campaigns, built creator communities and helped brands navigate cultural and digital transformation.
As seen in
“Her real point of differentiation might be Irene Moore.”
The Business of Fashion, discussing Teyonah Parris's hair brand Blum and my strategic work across celebrity-led beauty businesses, including Lady Gaga's Haus Labs and Beyoncé's Cécred.
Read the feature →The Entrepreneur
Founder by experience. Builder by instinct.
For a decade, I founded and led my own beauty-focused communications consultancy, partnering with global brands, celebrity entrepreneurs and emerging founders to bring bold ideas to market.
Alongside building my own business, I've mentored beauty entrepreneurs and advised founders on brand strategy, launches and commercial growth.
Entrepreneurship taught me to think beyond marketing — to see the bigger picture, lead people, navigate challenges and turn ambitious ideas into viable businesses.
Creative thinking. Commercial instinct. An entrepreneur's mindset.
In Good Company
What the beautiful people say.
“A rare combination of strategic thinking and genuine creative instinct.”
“She will help you drive brand loyalty, buzz, traffic and break every record.”
How I Think
Culture. Commerce. Community.
Culture
Stay connected.
Great brands understand their consumers, earn their trust and become part of the conversations that matter.
Commerce
Think bigger than the buzz.
Attention alone doesn't build a business. Great products, strong communities and smart commercial strategies create lasting value.
Community
Build belonging.
The strongest brands don't just attract audiences. They bring people together, inspire advocacy and build relationships that last.
Beyond the Boardroom
Beauty & wellness aren't just my business. It's a lifestyle.
From teaching dance fitness and face yoga to guiding fellow founders on how to build their brand, I'm passionate about movement, wellbeing and the power of mentorship.
Explore my events & experiences →What's Next
The next generation of beauty is already taking shape.
And I'm excited to help build it.
I believe the future belongs to brands that bring together cultural relevance, product innovation, community and new models of commerce.
I'm particularly passionate about opportunities in textured hair, inclusive beauty and creator-powered businesses.
After two decades helping other brands grow, I'm focused on building the next chapter of my own.
Turning cultural influence into commercial impact.
Connect
Let's build what's next.
I love connecting with ambitious founders, investors and industry leaders who see possibility where others see the status quo.